It is a common practice among entrepreneurs in the fashion business to offer their customers goods marked with a famous brand on a principle called "total look". The principle consists in offering to customers not only clothing, but also the full set of accessories, such as handbags, watches and glasses. It may happen that a trade mark has been registered only for clothes and its protection does not cover other accessories. In spite of this, some customers see the existence of strict connections between the clothing and accompanying fashionable goods, and may think that those goods have been made by the same entrepreneur. The reason is that the goods complement each other and contribute to the creation of an overall image to a certain circle of customers. In such case, the protection may be extended to those accessories that are not covered by trade mark registration (see case T-443/05, El Corte Inglés/OHIM Bolaños Sabri, PiraÑAM diseño original Juan Bolaños). As frequently happens, the accompanying accessories are the elements that create and decide someone's personal image, giving that person an original character and originality.
