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In this case, the plaintiff owns trade marks for perfumeries. It sells its perfumes through a selective distribution system, its partners being selected according to qualification criteria. By contract they are barred from selling these products outside the distribution system.

Ghana recently published its National IP Policy and Strategy. The aim is to bring Ghana's IP system "in line with its international commitments and international best practices".

As explained in our April briefing, there are several sections referring to IP-related matters in the Argentine New Civil and Commercial Code that affect regulations that govern agreements.

The patentee's obligation to fully describe their invention, including the best mode of implementation, has recently been found to be fully enforceable in Australia.

The EU General Court rejected The Body Shop's Community trade mark application for Spa Wisdom, covering cosmetic products, because of the potential conflict between this application and Spa Monopole's earlier registration for Spa, a Benelux brand with a reputation for mineral and aerated waters.

Original equipment manufacturing for export raises several potential trade mark issues in China. Matthew Murphy, Yu Du and Joyce Chng examine the impact of the recent Pretul and Dong Feng cases

Utynam put on his most fashionable suit and accessories to attend the Luxury Brand & Retail Forum in New York last month

Sixième Son Communication is a French communication agency specialising in audio branding and sound design. Sixième Son owns the trade mark Sixième Son, registered inter alia for advertising and sound production services. The French company Dissonances also operates as a communication agency focusing on sound creation. Dissonances registered the keywords "sixième son" and "sixiemeson" via Google's paid referencing service AdWords. Following a Google search, these keywords generated sponsored links titled "Sixième son – dissonances.fr" with the commercial tagline "Des musiques originales pour enrichir votre communication" ("original music to boost your communication") and redirected to Dissonances' website www.dissonances.fr. These findings led Sixième Son to sue Dissonances on the basis of trade mark infringement and unfair competition.

It has recently become common in Mexico to be more specific with the descriptions of products and/or services when filing a trade mark application, making it more unusual to apply for the class headings.

"Born in Canada, Living in London, Made in Italy" is the brand motto of Dsquared2, the famous international fashion brand originally created by Dean and Dan Caten, twin brothers from Canada who have used the series of trade marks D2, Dsquared, D2 Dsquared2, and Dsquared2 since 1994.