John Alty, UK IPO These things always seem to happen together. The same day that the Court of Justice of the EU published its opinion on a single European patent court, one of the most eagerly awaited decisions in years, the European Commission also published its Trade Mark Study. This, in the words of John Alty, head of the UK's IPO, was "a once-in-a-generation opportunity for us to change how the trade mark system works". He told the audience at ITMA's Spring Meeting that everyone involved in trade marks should take the time to digest and consider the study's implications.