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  • Asset management: Making it happen
    The increased visibility of IP in today's market has upped the value attached to companies' IP rights, increasing also the responsibilities of intellectual asset managers. Michael Leathes of British American Tobacco considers whether their mindsets and tools keep pace with the changing demands
    Managing IP Correspondent, April 03 2005
  • Interview: Raising the value of trade marks
    On January 1 2005, Anne Gundelfinger, associate general counsel of Intel, took over as the new president of INTA. She spoke to Stéphanie Bodoni about her priorities for the next year, the challenges facing brand owners, and what changes are looming in the trade mark world
    Managing IP Correspondent, April 03 2005
  • Singapore: Well-known brands enjoy better protection
    On July 1 2004, Singapore's trade mark legislation was amended to introduce better protection for well-known trade marks. One novelty is the introduction of trade mark dilution. Kevin Wong and Nathan Lau of ECSF explain why this is good news for brand owners
    Managing IP Correspondent, April 03 2005
  • Mexico: The state of well-known trade marks
    A new law is being introduced in Mexico aimed at clarifying the rules for well-known trade marks. Guillermo Ballesteros of Olivares & Cia explains the status of well-known marks and the issues that remain unanswered in the new law
    Managing IP Correspondent, April 03 2005
  • Indonesia: Minimizing the threats to one's brand portfolio
    Getting the best protection against trade mark infringements is every brand owner's aim. But as Didi Irawadi Syamsuddin of Acemark explains in his outline of the Indonesian trade mark system, many owners ignore the basic protection measures
    Managing IP Correspondent, April 03 2005
  • Germany: How to get that 3D shape mark registered
    The ECJ's case law on three-dimensional shape marks in recent years has had its effects on German jurisprudence. Aloys Hüttermann of Maiwald explains why applicants need to be extra careful when registering their shape marks in the future
    Managing IP Correspondent, April 03 2005
  • Canada: Minding your language when branding
    The existence of two official languages in Canada has affected trade mark registration procedures in the country. Joanne Nardi of Torys explains how language issues set Canada's trade mark law apart from those of the rest of the world
    Managing IP Correspondent, April 03 2005
  • Australia: How consumers evaluate brand extensions
    A brand's identity is comprised of more than just its name or logo, and includes all the associations that consumers attach to the brand. Studies demonstrate that consumer knowledge of a brand's identity will influence how they evaluate extensions of that brand into different product categories. By Andrew Lockhart and Eugene Ford of Shelston IP
    Managing IP Correspondent, April 03 2005
  • Image rights overview: How to defend image rights
    Celebrities remain a successful crowd puller in advertisements around the world. But what happens if their image is used without their consent? Richard Penfold, Alex Batteson, and Jeremy Dickerson of DLA Piper Rudnick Gray Cary compare the laws in Europe, the US and Australia
    Managing IP Correspondent, April 03 2005
  • Counterfeiting: Faking it
    Shampoo, washing powder, chewing gum, mineral water, razors, shoe polish, vodka, tea bags... items on your regular shopping list? Perhaps, but in 2005 they are also high on another list: favourite output from today's counterfeiting industry. Marie Pattullo, of the European Brands Association AIM, reports
    Managing IP Correspondent, April 03 2005
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