The decision to trust an outside provider with internal business responsibility is not taken lightly, but for a business looking to cut costs and improve efficiency, outsourcing business responsibilities to a trusted provider is not only cost-effective, but it can also be the most viable option for many of its activities. Already commonplace in the globalized IT industry, this corporate trend has begun to make its way into trade mark departments, as managements increasingly recognize the financial and administrative benefits of outsourcing trade mark renewals to a third-party company.