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Turning commercial realities into fiction

For brand managers looking to increase their product's profile and producers wanting to find new ways to finance movies and TV shows, product placement could be a win-win solution, says Brinsley Dresden, as he outlines negotiating tactics to help IP owners strike the deal they want

Managing IP Correspondent, February 01 2007
Middle East

Bahrain: Bahrain has become the 136th contracting state of the Patent Cooperation Treaty (PCT). The Treaty will enter into force in the country on March 18 2007.

Managing IP Correspondent, February 01 2007
Asia

Australia: The Australian Federal Court is planning to introduce new guidelines to make patent litigation quicker and cheaper. Proposals include making the first directions hearing more like a case conference, holding a directions hearing to address whether more than one expert needs to be called in each field of expertise and allowing discovery only after evidence.

Managing IP Correspondent, February 01 2007
Philips withdraws patent from Chinese DVD pool

Emma Barraclough, London and Peter Ollier, Hong Kong

Managing IP Correspondent, February 01 2007
Indian panel opposes patent law plans

Peter Ollier, Hong Kong

Managing IP Correspondent, February 01 2007
MedImmune decision opens door to more patent challenges

Shahnaz Mahmud, New York

Managing IP Correspondent, February 01 2007
Keyword advertising and trade mark infringement

The continuing growth and popularity of the internet has created a wealth of new opportunities for trade mark owners seeking to market their goods or services online. The reliance of internet users on search engines to locate providers of particular products has led to an explosion in search engine advertising in recent years.

Managing IP Correspondent, February 01 2007
Acushnet obtains summary judgment

US golf equipment manufacturer Acushnet, which owns the Titleist trade mark in Malaysia, has managed to obtain summary judgment against a local company in the case Acushnet Company v Metro Golf Manufacturing Sdn Bhd [2006] 7 CLJ 557.

Managing IP Correspondent, February 01 2007
Survey results: Asia

Australia PATENT PROSECUTION Tier 1 Davies Collison Cave Griffith Hack Phillips Ormonde & Fitzpatrick Spruson & Ferguson Tier 2 F B Rice & Co Shelston IP Watermark Tier 3 Blake Dawson Waldron Freehills Madderns Wray & Associates Tier 4 Allens Arthur Robinson Callinan Lawrie Cullen & Co Halford & Co Mallesons Stephen Jacques Pizzeys

Managing IP Correspondent, February 01 2007
Asia's patent exporters

Following the rapid rise of patenting by Japanese inventors in the second half of the twentieth century, a second-wave of Asian innovation is being led by companies in China, India and South Korea. But are these businesses protecting their IP rights overseas? Peter Ollier looks at the trends

Managing IP Correspondent, February 01 2007

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