In a recent decision (Cofresco Frischhalterprodukte GmbH & Co KG v Controller of Patents, Designs and Trade Marks & Reynolds Metals Company (Ms Justice Finlay Geoghegan, June 14 2007), the Irish High Court dismissed an opposition to the registration of the trade mark Tub-Its. This case outlined the general principles relevant in Ireland to an assessment of the likelihood of confusion between marks registered in respect of similar goods. In particular, it considered the assessment of the degree of visual, aural and conceptual similarity between marks and the extent to which a judge may bring his or her own experience as a potential buyer to bear on the assessment of the likelihood of confusion.