The internet embodies a vital marketing platform for modern business, and may serve as the source of information on companies' activities. Companies embarking on a new business or undertaking a brand expansion plan under a selected trade mark need to have web pages to host their information online. These web pages require addresses or domain names incorporating the company's trade mark. Domain names are the company's identity or trade mark in cyberspace. The registration of the domain name is an essential step to secure the selected trade mark from third party's use.