Having been a Kenya advocate since 1969 and worn the traditional local kikoi long before that, I rejoice at the failure of The Kikoy Company UK Limited to register Kikoy in the UK for goods in class 25 (application number 2431257). According to my 1939-edition Swahili dictionary, kikoi means a "white loincloth with coloured border in cotton or silk". Since then white has ceased to be an essential colour and there are many patterns; the cloth rectangle has been tailored for many uses; and the garments have become known as kikoi far beyond east Africa. They are traded to tourists and in the international marketplace, by the applicant and others. Is it not axiomatic that the word is incapable of distinguishing the applicant's goods from those of others?