Reserva is an exclusive patrimonial right to authorize the use of titles of publications or broadcasts, names of artists or artistic groups, characters of fictitious or human nature, or so-called publicity promotions. By virtue of reservas, right holders can authorize or prohibit third parties from copying or imitating titles, names, characters or promotions (collectively referred to as the "rights"). Secondly, right holders can authorize or prevent the distribution of copies or imitations of the rights used in any tangible form or their public performance by any media, such as broadcasting or digital networks. Thirdly, reserva rights entitle their holders to either authorize or prevent the rights from being modified or transformed. The exclusive right to authorize or prevent can be assigned or licensed.
