When entering into a trade mark licence agreement, there are certain representations that both the party in the position of licensor and the party in the position of licensee would be prudent to request from their prospective business partner. A representation is an incidental or collateral statement of fact on the faith of which a contract is entered into and, depending upon the language of the particular agreement, could be relied upon by the party to whom the representation is made in the event of a dispute regarding the licence agreement.