V&S Vin & Sprit Aktiebolag (V&S), the owner of the Absolut trade mark, one of the most well-known and reputed brands in the world for spirits and luxury goods, filed a civil suit in India against Bangalore based pharmaceutical company Pharmed and one of its subsidiaries (Pharmed) for infringing, passing off and diluting its well-known trade mark Absolut in India. V&S came to know about the said infringement in early 2007 through Pharmed's website, where it was displaying and offering for sale anti-oxidant capsules and syrups under an identical mark. V&S immediately notified Pharmed of the infringement and misuse of its well-known mark and requested that it immediately cease and desist such infringing acts.