The well-known carmaker Mazda has registered trade marks for the word Mazda and its logo, which are both famous trade marks, in Austria. A firm in the province of Lower Austria offers chip-tuning services for different types of cars. In chip-tuning, chips are built into the electronic command parts of the car to achieve a higher power output of the motor. However, chip tuning also leads to much higher wear, making original warranties and guarantees no longer valid. To advertise its services, the firm runs a website on which it lists the cars for which it offers the service. In doing so, it uses the word marks and the logos of the car manufacturers, among them the marks of Mazda. Mazda sued for trade mark infringement.