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Anuradha Salhotra looks at how a recent court decision in India could end the trend towards aggressive comparative advertising

Correspondents from seven jurisdictions reveal how you should protect and enforce your copyright in some of the world’s most important markets

Liliana Chaveznava, David Zamores and Felipe Gutierrez of Panamericana de Patentes y Marcas illustrate the tricky distinction between descriptive and suggestive trade marks

A monthly column devoted to IP curiosities and controversies, named in honour of John of Utynam - who received the world's first recorded patent in 1449

Supplementary protection certificates (SPCs) have been the subject of several rulings. In the Dutch briefing of the October 2009 issue of MIP, the recent European Court of Justice ruling is discussed. This ruling allows the granting of more than one SPC to different parties based on the same marketing authorisation. Additionally, in September 2009 the court in The Hague (Rechtbank 's-Gravenhage) issued two decisions in SPC cases.

Enrique Díaz and Satoshi Yoshiki of Goodrich Riquelme Asociados advise trade mark owners to consider the ups and downs of claiming first use in Mexico

Adolfo Athié of Basham, Ringe y Correa says that the law must perceive IP differently in order to encourage innovation and economic growth

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The Federal Circuit recently injected some clarity into a key principle of patent damages known as the entire market value rule (EMVR). The EMVR allows a winning patentee to collect damages based on sales of unpatented technology if it is sold with patented technology, such as a patented muffler in an otherwise un-patented car. Applying EMVR, the market value of the entire car would be used as a starting point to calculate the appropriate value of the patented muffler. The EMVR can also be used to establish the value of a patented product, like a razor, if it leads to sales of additional, unpatented follow-on products, like razorblades.

While companies are making tough decisions about where to cut budgets in a sagging economy, José Luis Ramos Zurita of Uhthoff Gomez Vega & Uhthoff explains why enforcing IP rights is one area in which they should continue to invest