When two parties own and use arguably similar marks, they are often able to address their respective concerns regarding the other's use and resolve any differences between them amicably by entering into what is commonly referred to as a Co-Existence Agreement. A Co-Existence Agreement typically operates to either provide consent from a senior user of a mark to a junior user's use of a similar mark and/or to resolve a dispute regarding competing uses of a mark when an adversarial proceeding is pending.