In China, people call them "unauthorised business enterprise name registrations". In Hong Kong, they are referred to as shadow companies. After concerted efforts by individual trade mark owners as well as trade associations, IP lawyers in both jurisdictions have taken swift and successful action against unscrupulous businesses using the well-known trade marks of others when registering their businesses, often for the purpose of conducting trade in illegitimate goods and services. In February 2010, the Hong Kong Government was set to begin debating a bill to amend the Hong Kong Companies Ordinance in order to empower the Companies Registry to strike off these shadow companies. If passed, this legislation should prove advantageous for legitimate business owners seeking to protect their trade names and trade marks from unscrupulous use.