Cartagena, Colombia As Managing IP went to press, the board of Icann was meeting in Cartagena, Colombia to approve its Applicant Guidebook for new generic top-level domains (gTLDs) online. Small issues including geographical names and the morality and public order clause may yet lead to changes to the Guidebook. But the central text is set and brand owners are now looking to May next year, when they will be able to being applying for new gTLDs. So what do all the aspects of the Guidebook mean and how does a brand owner comply?