The Director General of the Intellectual Property Office (IPOPHL), Ricardo Blancaflor, drawing on his experiences as former undersecretary of the Department of National Defense, and the Department of Justice where he handled activities involving anti-terrorism, anti-human trafficking, and the task force against political violence, has come out with some novel and less costly ways of assisting trade mark owners to enforce their IP rights in addition to raids, filing actions and border control measures. One of these is obtaining the cooperation of malls or shopping centres where the selling of counterfeits proliferates.