Thailand is one of the few jurisdictions that provides a mechanism for the protection of well-known marks. The mechanism is a relatively straightforward recordation, resulting in enormous savings (not just monetary but also in terms of time). The Trademarks Act confers protection for well-known marks, but lacks teeth. It was only in 2005 that the Department of Intellectual Property introduced a concrete mechanism for well-known marks (the Regulations on Notification of Well-Known Marks 2005). Several well-known marks have since been recorded, including Nike, Hello Kitty and Euro.