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  • Profile: Ted Joe, salesforce.com
    Ted Joe is Patent Counsel for salesforce.com, a pioneering company in the burgeoning enterprise cloud computing market. The company has a global presence and is floated on the New York Stock Exchange. He explains the challenges he faces working in an Internet-only company. By Fionn O’Raghallaigh.
    Managing IP Correspondent, May 17 2011
  • How to be social with the media
    Although every brand needs a policy on social media, few have enough experience to shape one effectively. Simon Crompton explains how a session today will help
    May 17 2011
  • Looking at two centuries of trademarks
    INTA’s law journal The Trademark Reporter (TMR) is celebrating its 100th anniversary this year. Today, four leading thinkers will mark the achievement by examining past and future trends in trademarks. James Bush reports.
    Managing IP Correspondent, May 17 2011
  • Women in Business Law Awards: Shortlist revealed
    The nominations for the inaugural Euromoney Legal Media Group European Women in Business Law Awards have been announced. For the nominees in the individual practice areas and firm awards, please see below. Categories include Copyright, Product Liability, Patent and Trademark.
    Managing IP Correspondent, May 16 2011
  • gTLD comment closes
    The comment period for the latest draft of ICANN’s draft Applicant Guidebook for new generic top-level domains ended yesterday, one month after the draft was released
    Managing IP Correspondent, May 16 2011
  • The subtle art of product placement
    Following the release of the Steven Spielberg classic E.T. in 1982, sales of REESE’S PIECES candy—the Martian’s favorite treat—increased by 65%
    May 16 2011
  • Same language, different words
    Attendees were updated on WIPO, OHIM and USPTO developments at the Trademark Administrators Brunch yesterday. Change to the U.S. ID classification system, which has come under fire for specifications that are said to be too narrow, was among the topics discussed. “There are such specific IDs in there, and they are ridiculous,” USPTO managing attorney Chris A.F. Pedersen told the crowd. Aurora Dungey, of M.J.P. Deans in the UK, said: “Although we speak the same language, we don’t use the same words.”
    Managing IP Correspondent, May 16 2011
  • Why it pays to think positive
    Mary has a problem. The machines she sold to a client malfunctioned. The client refuses to pay until they’re fixed, and is being abusive, but she needs the money to keep the business going
    May 16 2011
  • Six minutes to make an impression
    Before arriving in San Francisco, Annual Meeting attendees likely practiced just how to introduce themselves to potential business contacts. But just how quickly can you make an elevator pitch?
    Managing IP Correspondent, May 16 2011
  • Around the world of trademarks in two days
    “This would normally be a two-week course,” said Charles Gielen, a part-time professor at the University of Groningen, before his presentation on trademark law in Europe
    Managing IP Correspondent, May 16 2011
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