In the electronics and software fields, the applications that result in the most valuable patents are typically the ones filed early, before the market for the protected products grows. Patent visualisation is an inventing strategy aimed at systematically developing ideas from a very early stage to optimise the chances of filing patent applications at the critical time before market growth. Central to patent visualisation are the processes of brainstorming, in which an early-stage idea is developed through a series of questions, and theme determination, in which a technical area of focus is selected and tested to determine its potential to yield early inventions with respect to market growth. Patent visualisation is an opportunity for IP professionals to take on new roles and have a greater impact on the development of technology and the success of their companies.