This month´ s cover story tackles the thorny question of what constitutes fair advertising. Clothing company Benetton has built its reputation by shocking and surprising consumers with pictures depicting natural disasters, illness and danger. Its tactics have led to complaints from the public and regulators, with authorities in some countries banning particular adverts. In Germany, the picture of an oil-encrusted duck was held by the Federal Supreme Court to be offensive under the Unfair Competition Law. Following a five-year legal battle, in December the Federal Constitutional Court overturned this ban. The decision gives a green light to advertisers (companies and charities) to use provocative images in their advertising in Germany, previously one of Europe´ s more restrictive markets.