Article 31 of the PRC Trademark Law provides that individual's name rights shall be protected as a kind of prior legitimate right, including the name of foreign persons. In Kate Moss v TRAB and Jin Shengqiang, the Beijing High Court ruled that the application and use of the opposed trade mark Kate Moss infringed the name rights of the famous British model, which should be prohibited. Early this year, our law firm also handled a similar case, where the China Trademark Office rejected registration of Amaya Arzuaga & Device trade mark, since Amaya Arzuaga is the name of a famous Spanish designer. Also, recently, the Beijing No 1 Intermediate Court ruled that application of the Iverson & Device trade mark in class 25 infringed the name rights of former NBA Star Allen Iverson.