It seems that some Russian applicants are short of inspiration in their own country and are forced to derive it from elsewhere. Or, they believe that giving the goods the acoustic fragrance of another country will be popular with consumers. In this case Rigla, a Russian pharmacy chain, filed a trade mark application (priority of March 18 2011) in classes 3 (cosmetics, toothpaste), 5 (pharmaceuticals) and for some classes (8, 25 and 35) for which goods will hardly be sold by a pharmacy. The applied designation was Pompidu. Despite slight camouflage in the spelling, the name of the former French president is clearly recognisable.