On February 8 2010, the mark Juicy Love was published for opposition in the E-Gazette of the Intellectual Property Office of the Philippines (IPOPHL). Juicy Couture and LC Licensing of the United States filed a motion for extension of time to file a verified opposition on March 9 2010, and subsequently filed two more extensions of 30 days each as allowed by the inter partes rules then in force. Finally, on the last day, June 8 2010, Juicy Couture filed its verified opposition, but failed to pay the filing fees. Henc the Director of the Bureau of Legal Affairs (BLA) dismissed the opposition citing as basis Section 7.2 of the rules, which provides that the prescribed fees shall be paid upon the filing of the opposition; otherwise, the opposition shall be considered as not filed. Juicy Couture filed a motion for reconsideration, and also paid the filing fees which it claimed it had inadvertently overlooked. The Director denied the motion for reconsideration.