Businesses are going to surprisingly great lengths in order to protect their marks in the increasingly competitive Arab market. Certainly, brands owners should now be fully aware of all trade mark issues specific to the Arab region. Heading this list would be the classification system in each country and the extent to which this classification is in line with the international standards defined by the Nice Agreement. Owners should also be informed of the explicit requirements that are a characteristic of the relatively conservative countries, such as the GCC countries, seeing that the local laws are mostly governed by the doctrines of the Shari'a law (the body of Islamic religious law).