Australia has recently maintained the long tradition of denying traders the right to appropriate geographical place names for their exclusive use. In Kosciuszko Thredbo Pty Limited v ThredboNet Marketing Pty Limited [2014] FCAFC 87, Kosciuszko Thredbo, the operators of the popular Australian ski resort Thredbo, attempted to stop ThredboNet from using the name, suing on a plethora of different grounds.