Officina Profumo farmaceutica di Santa Maria Novella SpA – a 400-year-old company based in Florence, Italy – and its trade mark consultants at Bugnion SpA can claim victory against Chinese trade mark squatters. On October 11 2017 the Italian producer of luxury cosmetics won its oppositions before the CTMO, the Chinese Trademark Office, against a Chinese individual, CAI Zhifeng, who filed in bad faith the company's house mark: