In this Supreme Court judgment, the appellant claimed that they were the proprietor of the well-known marks Toyota, Innova and Prius and that the respondents were selling auto-parts and accessories in India by using the appellant's registered marks especially the mark "PRIUS" on their products. The appellant had no registration of the mark 'PRIUS' in India, whereas the respondents had a registration for the same in India since 2001. The Appellant however claimed that their mark 'PRIUS' was registered in numerous other jurisdictions since 1990. The Division Bench of Delhi HC vide its order dated January 12 2017 held that even though 'PRIUS' was a well-known mark outside of India, the trans-border reputation of the said mark had to be proved in India. Since the Appellants could not furnish necessary evidence to prove that the mark 'PRIUS' was also well-known in India, the Court ruled in favour of the Respondents. Aggrieved by the said order, the Appellant had filed a special leave petition.