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PI IP LAW (Lee Park & Associates)

South Korea

2026_IP Stars Recognised Firm.png
Key contacts
Managing Partner: Daeho Lee
Quick facts
Firm - Year of Establishment

2013

Number of Partners

3

Total Number of IP Practitioners

11

Languages Spoken at the Firm

Korean, Chinese, English, Spanish, Japanese

Network Memberships

INTA, AIPPI, APAA, AIPLA

Key practice areas
Copyright & related rights
Trade mark
Patent
Patent prosecution
Trade mark prosecution
Firm overview

The IP landscape is transforming with the rise of AI, and PI IP LAW is at the forefront.

PI IP LAW combines unparalleled expertise in AI patent prosecution with visionary implementation of AI technologies in legal practice.

Founded in 2013, our firm has established an outstanding reputation as Korea's pioneer in AI patent practice, backed by exceptional technical expertise and proven track records in representing cutting-edge technology startups across computer vision, smart factory solutions, AI-based drug development, VR/AR, and robotics. Our attorneys embody the spirit of AI envisionists, not only protecting clients' innovations but also championing the AI transformation of traditional IP legal work.
Many of our clients, including globally recognized AI startups backed by Samsung and NVIDIA, trust us to build and manage high-value IP portfolios that support their IPOs and global expansion. Our work extends beyond prosecution, offering strategic consulting, litigation, and IP commercialization. Through our IP Scale-Up and IP Build-Up programs, PI IP LAW has helped clients develop robust portfolios and achieve record valuations in M&A and IPOs.
Our expertise encompasses comprehensive IP Commerce solutions, including licensing, anti-counterfeiting, and border enforcement. As one of the first Korean firms to implement the trademark co-existence procedure, we have developed custom templates to guide clients through this innovative framework. Our international, multilingual team, with professionals from China, Latin America, and Korea, provides a truly global perspective and operates across a trusted network spanning over 120 countries.

Practice Areas & Sector Specialisations

Key IP Areas

Intellectual property (prosecution), Patent, Patent (prosecution), Trade mark, Trade mark (prosecution)

Key Sector Expertise

Artificial intelligence, Biotechnology, Computer technology & services, Electronics, Fashion & luxury goods, Food and beverage, Gaming, ICT & software, Life sciences, Manufacturing, Mechanical, Medical device, Retail, Robotics, Semiconductor, Technology hardware, Telecommunication

Address:
Urbanhive 11F, 476, Gangnam-daero Gangnam-gu, Seoul
06120 South Korea, Seoul, South Korea
Tel:+82267450410 Fax:+82 70 4725 0027 Email:Contact Us Web Address:https://piip.co.kr/en/
2026 Edition
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Overview

Founded in 2013, PI IP LAW specializes in representing cutting-edge AI startups across various industries, including computer vision, smart factory solutions, AI-based drug development, and multimodal AI solutions. Additionally, PI IP LAW's expertise extends to IP commerce, providing comprehensive solutions in licensing, anti-counterfeiting, and trade mark protection. Supported by a global network spanning over 120 countries and a multilingual team, PI IP LAW assists clients in navigating the complexities of intellectual property and achieving their business goals.

Notable IP practitioners: Daeho Lee, Gunhong Park, Jaeyoon Kim

Testimonials

2026

"Efficient, with high quality and a reasonable cost."

 

2025

"After years of working with them, I trust PI IP with our most important client work in South Korea. The firm has knowledgeable experts in the field, is very organised, and friendly and professional to work with."

"Comfortable communication and good quality."

"PI IP Law has a wealth of experience and knowledge in the field—their work is excellent, they are very responsive, and their rates are reasonable.”

"PI IP team members are very personable and knowledgeable; their advice is aways timely and with just the right amount of detail. The cost benefit with PI IP is excellent."

“The team’s responsiveness, attention to detail, and proactive communication make the entire process seamless. Moreover, their ability to anticipate challenges and provide practical solutions demonstrates their commitment to delivering outstanding results."

"They are precise and agile."

"They are responsive and thoughtful in the work they do."

"They are utmost professionals who are honest, detailed, and enjoyable people to be around."

"They provide excellent service and timely responses."

"We chose PI IP Law because of their deep expertise in patent prosecution, particularly in the software and artificial intelligence sectors. Their proven track record of securing strong IP protection for innovative technologies, coupled with their strategic approach to navigating complex patent landscapes, made them an ideal partner. Additionally, their responsiveness and ability to tailor their services to meet our specific needs further reinforced our decision."

"We especially appreciate the quick comments and clarity in their advice. Instead of providing a long list of all the options and leaving the decision entirety to us at the end, they focus on recommending the most practical solution, which has led to good results for our clients.”

"We have been working for a long time with PI IP Law and have established a mutually beneficial relationship. We have worked together on a wide range of trademark cases over the years and are very satisfied with their strategies and solutions. PI IP Law’s team usually give fast comments and we trust their recommendations."

"What we appreciate most about PI IP Law’s IP service and team is their exceptional combination of technical expertise and client-focused approach. Their deep understanding of the AI and software industries ensures that our patent applications are not only thorough but also strategically crafted to align with our business objectives.”

Linked Reviews
Patent

Case studies show filing and prosecution work for various clients like VR CREW and MakinaRocks.

Trade mark

Case studies show the team assisting clients, including New Balance Athletics, Clarks, and Wallace & Gromit, in trade mark protection work.

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