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Key contacts
Partner: Ik Hyun Seo
Quick facts
Partners

4

Other qualified practitioners

11

Total number of practitioners

15

Languages

English, Korean and Japanese

Key practice areas
Copyright & related rights
Intellectual property
Patent disputes
Trade mark disputes
Trade mark
Patent
Trade mark prosecution
Firm overview
Cho & Partners IP is a specialist intellectual property boutique established in 2002. The firm advises multinational companies on the protection, enforcement, and management of intellectual property rights in Korea.

Foreign multinational companies comprise virtually the entirety of the firm’s client base. This longstanding focus has given the firm a deep understanding of the legal, commercial, and strategic issues facing global businesses operating in Korea, as well as a perspective shaped by international business practices.

The firm provides counsel across a broad spectrum of intellectual property matters, including litigation, brand enforcement and anti-counterfeiting, customs and border measures, unfair competition, portfolio management, licensing, regulatory compliance, and IP-related transactions.

The firm is particularly recognized for its work on leading-edge and evolving issues, including trade dress protection, three-dimensional trademarks, product modification and upcycling, digital content enforcement, and other forms of non-traditional intellectual property.

The firm combines focused expertise with the responsiveness and practical approach valued by sophisticated multinational clients, delivering commercially grounded advice tailored to the Korean market.
Client feedback

"The team at Cho is very responsive and strategic. They provide realistic, useful advice."
"Cho is very responsive and provides great filing strategies."
"They are very easy to communicate with, and they really 'get' our issues."
"They have consistently provided committed and timely advice, all at reasonable rates. For both contentious and non-contentious work, the firm excels at providing the most suitable strategic and tactical advice to ensure the best result for the matter."
"The team does not mess about with general advice and uncertain outcomes. Each piece of advice is committed to the cause with clearly defined objectives and outcomes."

Key practice areas
  • Trademarks
  • Designs
  • Litigation & Dispute Resolution
  • Brand Enforcement & Anti-Counterfeiting
  • Customs & Border Enforcement
  • Unfair Competition
  • Copyrights & Content Protection
  • Domain Names
  • Licensing, Transactions & Advisory
Address:
Classys Building, 6th Floor
208 Teheran-ro, Gangnam-gu
Seoul 06220
South Korea
Tel:+82 2 6207 6800 Fax:+82 2 6207 6801 Email:Contact Us Web Address:https://cholaw.com/
2026 Edition
Trade mark disputes
Tier 2
7 firms ranked
View full list

Tier 1

Kim & Chang
11 practice areas
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Lee & Ko
14 practice areas
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Yulchon
14 practice areas
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Tier 2

Bae Kim & Lee
13 practice areas
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Cho and Partners IP
7 practice areas
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Yoon & Yang
12 practice areas
View profile

Tier 3

Lee International
6 practice areas
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Trade mark prosecution
Tier 3
15 firms ranked
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Tier 1

Kim & Chang
11 practice areas
View full profile

Tier 2

Bae Kim & Lee
13 practice areas
View full profile
FirstLaw PC
3 practice areas
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Lee & Ko
14 practice areas
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Muhann Patent & Law Firm
4 practice areas
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SungAm Suh International Patent & Law Firm
4 practice areas
View full profile
YP Lee Mock & Partners
4 practice areas
View full profile

Tier 3

Cho and Partners IP
7 practice areas
View full profile
Lee International
6 practice areas
View full profile
NAM IP Group
3 practice areas
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Yoon & Yang
12 practice areas
View profile
You Me Patent & Law Firm
6 practice areas
View full profile

Other Notable Firms

E M Hwang & Partners
5 practice areas
View full profile
PI IP LAW (Lee Park & Associates)
5 practice areas
View full profile
Yoon & Lee International Patent & Law Firm
5 practice areas
View profile
Overview

Cho & Partners was established in 2002 by two senior attorneys, Tae Yeon Cho and Ik Hyun Seo. The firm has a robust intellectual property practice, excelling in both domestic and international trademark prosecution, litigation, anti-counterfeiting, and internet-related matters. It offers creative anti-counterfeiting programs and is experienced in handling domain name dispute resolution matters. It serves multinational clients, including leaders in the software and technology, retail, luxury goods, and fashion sectors.

Notable soft IP practitioners: Tae Yeon Cho, Ik Hyun Seo, Miro Hong, Kathryn Lee.

Testimonials

2026

"The team at Cho is very responsive and strategic. They provide realistic, useful advice."

"Cho is very responsive and provides great filing strategies."

"They are very easy to communicate with, and they really 'get' our issues."

"They have consistently provided committed and timely advice, all at reasonable rates. For both contentious and non-contentious work, the firm excels at providing the most suitable strategic and tactical advice to ensure the best result for the matter."

"The team does not mess about with general advice and uncertain outcomes. Each piece of advice is committed to the cause with clearly defined objectives and outcomes."

Kathryn Lee

"She writes clear, quick, concise but accurate answers."

Ik Hyun Seo

"Ik Hyun is an excellent lawyer and communicator. He is key manager for all our cases and always offer advice on the best course of action."

 

2025

"I appreciate their seriousness, their responsiveness, and the concise and precise nature of their answers."

"The firm is very pleasant, very quick and concise in their responses."

Linked Reviews
Trade mark

In one notable case, the team represented Louis Vuitton in a lawsuit against a Korean repair shop. The issue involved the unauthorized transformation of a luxury product into a new product without the trademark owner's consent. 

Copyright & related rights

Case studies show the team assisting Netflix’s in-house enforcement team with various IP matters, including trademark and copyright issues. Other case studies highlight copyright dispute work for clients such as Disney, Nordic Naturals, and Nespresso.

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