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English, Korean and Japanese
Foreign multinational companies comprise virtually the entirety of the firm’s client base. This longstanding focus has given the firm a deep understanding of the legal, commercial, and strategic issues facing global businesses operating in Korea, as well as a perspective shaped by international business practices.
The firm provides counsel across a broad spectrum of intellectual property matters, including litigation, brand enforcement and anti-counterfeiting, customs and border measures, unfair competition, portfolio management, licensing, regulatory compliance, and IP-related transactions.
The firm is particularly recognized for its work on leading-edge and evolving issues, including trade dress protection, three-dimensional trademarks, product modification and upcycling, digital content enforcement, and other forms of non-traditional intellectual property.
The firm combines focused expertise with the responsiveness and practical approach valued by sophisticated multinational clients, delivering commercially grounded advice tailored to the Korean market.
"The team at Cho is very responsive and strategic. They provide realistic, useful advice."
"Cho is very responsive and provides great filing strategies."
"They are very easy to communicate with, and they really 'get' our issues."
"They have consistently provided committed and timely advice, all at reasonable rates. For both contentious and non-contentious work, the firm excels at providing the most suitable strategic and tactical advice to ensure the best result for the matter."
"The team does not mess about with general advice and uncertain outcomes. Each piece of advice is committed to the cause with clearly defined objectives and outcomes."
- Trademarks
- Designs
- Litigation & Dispute Resolution
- Brand Enforcement & Anti-Counterfeiting
- Customs & Border Enforcement
- Unfair Competition
- Copyrights & Content Protection
- Domain Names
- Licensing, Transactions & Advisory