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PurpleVine IP
Chinese enterprises are mastering the ‘rules of the game’ and leveraging patents to strengthen their competitive position, explains Li Weina of PurpleVine IP
June 18, 2026
Features list
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Matteo Di Lernia, advocate at LCA Studio Legale, unpicks the CJEU’s ruling in M.M. Ristorazione v Villa Ramazzini, including its impact on litigation strategies -
Halim Shehadeh, group CEO of IP firm CWB, says that in the rush to discuss what AI can do, IP firms are overlooking the more important question of whether they are ready
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Attorneys at Di Blasi, Parente & Associados share how the protection of trade secrets strengthens innovation by bringing together legal practice, regulatory developments, and established international references
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Lawyers at Carpmaels & Ransford explain how the healthcare sector has not simply participated in the UPC’s early years, but actively shaped it
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Barry Greenbaum, partner at Olshan Frome Wolosky, explains how in-house teams can update their approach to brand development, and where AI can add value
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Nick Redfearn and Khanh Nguyen of Rouse discuss Vietnam’s latest identification in the 2026 Special 301 Report and how the country is taking genuine steps to meet US expectations
Local Insights
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Bird & Bird
The singer is among an increasing number of celebrities using trademark law to counter AI-generated impersonation. Ann Henry, Sarah McMullen, and Isabel Humburg of Bird & Bird (Ireland) examine evolving challenges for brand owners
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RNA, Technology and IP Attorneys
Ranjan Narula and Abhishek Nangia of RNA, Technology and IP Attorneys explain how the ruling clarifies the limits on the use of personal names in pharmaceutical trademarks
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Patrinos & Kilimiris
Christos Xagoraris of Patrinos & Kilimiris analyses a Greek court ruling confirming that earlier local distinctive signs can prevail over later trademarks within their territory
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INLEX
Igor Charles of INLEX analyses a Paris court ruling that clarifies when alterations to genuine luxury goods constitute trademark infringement and misleading practices
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INLEX
Pravir Palayathan of INLEX explains how the ruling strengthens protection for well-known marks and clarifies parasitism and unfair competition in disputes
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Hanol IP & Law
Min Son of Hanol IP & Law outlines the new system’s key mechanisms and implications for evidence gathering in civil litigation, with a particular focus on technology-related disputes
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Saint Island International Patent & Law Offices
An Intellectual Property & Commercial Court ruling offers guidance on assessing trademark use for general merchandise retail services and specific goods retail services, explains Julia Y M Hung of Saint Island International Patent & Law Offices
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Becerril, Coca & Becerril
Soledad Betanzos-Lara of Becerril, Coca & Becerril explains how Mexico’s pharmaceutical and biotech patentability criteria are being reshaped by evolving examination practice
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Tilleke & Gibbins
Chi Lan Dang of Tilleke & Gibbins explains how copyright arguments helped block a trademark application in Vietnam, highlighting a strategy for brand owners facing bad-faith filings without local rights
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Tilleke & Gibbins
Wong Vorravitwattana and Nuttaphol Arammuang of Tilleke & Gibbins analyse a Thai court ruling that shows how trademark claims and interim relief can strengthen franchisor protection against post-termination operations