Becerril, Coca & Becerril

Arantxa Monroy of Becerril, Coca & Becerril says trademarks do not merely assert a legal right; they underpin reputation, attract investment, and create long-term enterprise value when managed strategically

Juan Carlos Amaro of Becerril Coca & Becerril analyses recent changes in Mexican trademark law, including those connected to warning labels on food items and those detailed in the new Mexican IP Law