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Vivien Chan & Co: 2021 publications

Experts from Vivien Chan & Co report on significant developments from the IP world across China and the Asia-Pacific

Vivien Chan & Co. is a full-service law practice with offices in Hong Kong SAR (1985) and Beijing (1993). The firm is consistently recognised as a premier law firm for and in Greater China, and has over 30 years of knowledge of the legal culture and market dynamics.

The firm's lawyers produce regular publications for clients. These provide updates on significant changes and developments on the area of intellectual property law in China and the wider Asia-Pacific region.

Follow this link to access publications by Vivien Chan & Co from 2020.

China's top 10 trademark developments

Issue 11, 2021
Anna Mae Koo, Ann Xu

Vivien Chan & Co's experts review and list the top 10 developments from China in 2021. The highlights include the bad faith provision against trademark squatters and agents, the suspension of refusal review pending the disposition of prior marks, the stricter examination of specifications for international registrations, and increased penalties against trademark infringers.

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China Updates: case study on trademark infringement on short-term video content platform, TikTok

Issue 10, 2021
Vivien Chan, Ken Hung

Since Short-form video content has been dominating the social media landscape in recent years. It is an effective medium to catch mass attention in no time. In China, the most popular platforms for short-form videos include TikTok, Kuaishou, Xiaohongshu and WeChat Video. Enterprises have started t take advantage of short-form videos to build their brand image and directly engage with their customers to boost sales, and at the same time these short-form video platforms become the new spots for IP infringement.

The new personal information protection law in China

Issue 09, 2021
Vivien Chan, Owen Tse

After rounds of public consultation on the draft laws, the Personal Information Protection Law (PIPL) has finally been officially passed by the Chinese legislature on 20 August 2021. The PIPL imposes stringent legal restrictions on the processing, use and management of personal data, and it signals China’s important first step to align its personal information protection laws to international standards.

The amended law on administrative penalty and related customs provisions

Issue 08, 2021
Vivien Chan, Fandy Ip

Customs enforcement in China has been an effective way for foreign brand owners to stop counterfeit shipments. Brand owners can utilize such practical enforcement strategy even more now in view of the newly effective amended Law on Administrative Penalty and the Amended Provisions of the PRC Customs on the Procedures for Handling Administrative Penalties Cases, both of which just came into force on July 15, 2021. The Amended Provision is the first substantive revision since 2014.

All-rounded protection strategy for your mobile apps in mainland China

Issue 07, 2021
Vivien Chan, Ken Hung

Since the rise of mobile commerce, sales and promotional campaigns are no longer confined to third party e-commerce and social media platforms, and to many brands, the new battlefield is now the brands’ mobile apps.  Mobile apps have nowadays gone beyond as platforms providing information on the brands and their products, but often as key tools to the brands’ loyalty programmes, online sales and interaction with customers.

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