This content is from: Trademarks

Coffee brands show how IP strategies can grind to a halt

Asia-based counsel, including from Starbucks, discuss why trademark strategies must account for cultural and geographical sensitivities – and why coffee is particularly problematic

To access our in-house intelligence please request a trial here.

Read this article – and more – for a 30 day period.

REQUEST ACCESS

Are you already an Managing IP subscriber? Login here

Related

Instant access to all of our content. Membership Options | 30 Day Trial