France: France introduces new trademark law

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

France: France introduces new trademark law

Sponsored by

beau-de-lomenie.png
Hand of man signing signature filling in application form document

The new trademark law implementing the EU Directive has been applicable since December 11 and has introduced important changes.

The requirement of a graphic representation has been abandoned and a new official fees system is applicable to allow filing and renewing for one class only. Absolute grounds for refusal now include appellations of origin, geographical indications, traditional terms for wine, traditional guaranteed specialities and earlier plant variety denominations. Provisions relating to collective trademarks are also amended.

The opposition procedure is available for new prior rights: company names, commercial names, domain names and reputed trademarks.

It is also open to public entities in case there is an attempt on their name, image or repute or if there is a likelihood of confusion for the public. Opposition can also be filed against trademarks filed by an agent or representative without authorisation. Several earlier rights may be invoked in one opposition procedure.

Proof of use is now to be provided for the 5-year period preceding the application date of the opposed trademark and for all goods or services which serve as basis for the opposition.

New provisions relating to invalidity or revocation procedures entered into force on April 1 2020.  

The French PTO now has exclusive jurisdiction for actions based on absolute grounds or invalidity for non-use. No interest to act is required from the demanding party. The office shares jurisdiction with courts regarding actions based on relative grounds of invalidity. The courts remain competent when there is a connected issue of unfair competition, and remain exclusively competent regarding infringement actions, and investigative, interim or provisional measures.

The action for invalidity can be based on several grounds and/or rights. However, it is inadmissible if the prior trademark invoked was not used during the five year period preceding the date of the action except if there are proper reasons for non-use. It is also the case if this trademark has been registered for more than five years, and was not used during the five year period preceding the application date of the challenged trademark. Similar provisions apply to reputed trademarks or trademarks for which distinctiveness was acquired through use.

There is no more limitation period attached to invalidity actions, with the exception of actions based on well-known trademarks, for which there is a five year limitation period, except in the case of bad faith. However, in all cases, an invalidity action will be inadmissible if the applicant knew about the later registered trademark and tolerated its use for five years.

The French PTO has been working on the implementation of invalidation procedures by recruiting and training new people. Despite the emergency state brought about by COVID-19, they are available from April 1.

more from across site and SHARED ros bottom lb

More from across our site

After months of speculation over his next move, former Texas patent judge Alan Albright has found a new home at the firm’s Austin office
Law firms can now participate in the research for the Managing IP Awards and IP STARS rankings
The firm has hired former Norton Rose Fulbright patent prosecution leader Ronak Kalhor-Witzel as it seeks to strengthen its position in high-value technology, UPC and international patent matters
The Dutch division is cementing its position as the UPC's primary alternative to Germany, with a consistent share of filings and growing market influence
Angela Dunning shares why it’s an exciting time to be practising at the intersection of AI and IP, where the law is actively being made
Junior lawyers aren’t unwilling to work hard, as some seniors believe; rather, they are rejecting traditional career advancement models that have limited payoff
Rebekah Gay discusses overcoming self-doubt, supporting the next generation of women lawyers, and how changing client demands are reshaping IP practice
New filing data suggests Germany's grip on UPC litigation remains strong, while Bardehle Pagenberg, Arnold Ruess, Hogan Lovells and Carpmaels notch up notable cases
In 27 years, KASS has expanded to seven countries in southeast Asia and is now eyeing further growth opportunities. Its CEO shares her perspective
Mine Güner discusses bridging law and business, taking the initiative, and why Taylor Swift helped put copyright on the map
Gift this article