France: France introduces new trademark law

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

France: France introduces new trademark law

Sponsored by

beau-de-lomenie.png
Hand of man signing signature filling in application form document

The new trademark law implementing the EU Directive has been applicable since December 11 and has introduced important changes.

The requirement of a graphic representation has been abandoned and a new official fees system is applicable to allow filing and renewing for one class only. Absolute grounds for refusal now include appellations of origin, geographical indications, traditional terms for wine, traditional guaranteed specialities and earlier plant variety denominations. Provisions relating to collective trademarks are also amended.

The opposition procedure is available for new prior rights: company names, commercial names, domain names and reputed trademarks.

It is also open to public entities in case there is an attempt on their name, image or repute or if there is a likelihood of confusion for the public. Opposition can also be filed against trademarks filed by an agent or representative without authorisation. Several earlier rights may be invoked in one opposition procedure.

Proof of use is now to be provided for the 5-year period preceding the application date of the opposed trademark and for all goods or services which serve as basis for the opposition.

New provisions relating to invalidity or revocation procedures entered into force on April 1 2020.  

The French PTO now has exclusive jurisdiction for actions based on absolute grounds or invalidity for non-use. No interest to act is required from the demanding party. The office shares jurisdiction with courts regarding actions based on relative grounds of invalidity. The courts remain competent when there is a connected issue of unfair competition, and remain exclusively competent regarding infringement actions, and investigative, interim or provisional measures.

The action for invalidity can be based on several grounds and/or rights. However, it is inadmissible if the prior trademark invoked was not used during the five year period preceding the date of the action except if there are proper reasons for non-use. It is also the case if this trademark has been registered for more than five years, and was not used during the five year period preceding the application date of the challenged trademark. Similar provisions apply to reputed trademarks or trademarks for which distinctiveness was acquired through use.

There is no more limitation period attached to invalidity actions, with the exception of actions based on well-known trademarks, for which there is a five year limitation period, except in the case of bad faith. However, in all cases, an invalidity action will be inadmissible if the applicant knew about the later registered trademark and tolerated its use for five years.

The French PTO has been working on the implementation of invalidation procedures by recruiting and training new people. Despite the emergency state brought about by COVID-19, they are available from April 1.

more from across site and SHARED ros bottom lb

More from across our site

Senior UK judges discussing the impact of AI on the judiciary, and the role of in-house IP lawyers during corporate transactions and carve-outs were among the top talking points
Tarun Khurana, founding partner of Khurana & Khurana, discusses juggling tasks, why every hour has a value, and the importance of ‘trusting the process’
Annual Meeting hears that IP firms are targeting hires with technical literacy in a fragmented landscape, and that those that build an online presence will distinguish themselves from the digital chaos
How law firms can secure themselves in a technology-driven IP landscape and how IP teams can develop future leadership were among the top talking points
The variety of winners demonstrates that the UPC is now a core benchmark rather than an experimental consideration, while junior lawyers are becoming more deeply involved in key work
The Indian government announcing a fee waiver for sports-related IP registrations, and the US adding the EU to its IP 'watch list' were also among major developments
Sources say the judge could return to a disputes or mediation-focussed role, though others have questioned whether the Texas court will remain a litigation hotspot in his absence
Sheppard, which has hired 14 IP partners in the last 12 months, has cited client demand for expert counsel in SEP, ITC, and district court disputes
Tingxi Huo joins our ‘Five minutes with’ series to discuss boosting the value of clients’ IP and the importance of reflection
Hefty legal teams assembled for a three-day hearing in what was the court’s first foray into SEPs since Unwired Planet v Huawei
Gift this article