This content is from: Features

The IP risks of throwing out the brand

Starbucks is opening a series of individually branded neighbourhood cafes that barely reference the internationally famous Starbucks brand. Jennifer Miremadi assesses the IP implications

To access our in-house intelligence please request a trial here.

Read this article – and more – for a one-week period.


Are you already an Managing IP subscriber? Login here

Instant access to all of our content. Membership Options | One Week Trial