This content is from: China

Haier's global ambitions demand flexible advice

Haier, the Qingdao-based appliance maker, certainly has ambition. While many domestic rivals focus their efforts on supplying China's 1.2 billion home-grown market and others manufacture products to be sold overseas under foreign trade marks, Haier has been rapidly building its brand in China and abroad and has set its sights on becoming one of the top three white goods companies in the world. Emma Barraclough spoke to legal affairs director Su Xiaoxi

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