This content is from: China (PRC)

INTA and QBPC sign cooperation agreement

INTA President Mei-lan Stark and Steven Wang, Acting Chairman of China’s Quality Brands Protection Committee, signed a cooperation agreement yesterday to deepen the collaboration between the two IP organizations. QBPC represents foreign brand owners in China and works to promote IP protection in the country.

Jack Chang, Honorary Chair of QBPC, said that the agreement with INTA marked a new page for the Committee. “We are the frontline soldiers fighting counterfeiting in China. The police kick the door down and we follow them in, and so we have in-depth experience of the tricks the counterfeiters play. We know the dos and don’ts, and how to engage the Chinese government. We won’t shy away from giving the Chinese government the credit it deserves, but we also have the courage to raise issues with officials.” But he added that it wasn’t enough to focus just on China in the fight against fakes. “We need to leverage the platform. INTA brings more international experience to QBPC.”

Stark said that the QBPC would help INTA to navigate China, and in return, the organization would help those brands that are not already global to become global.

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