Sharing in-house experience across the Association

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Sharing in-house experience across the Association

A new INTA Project Team has been created to help ensure the perspective of in-house practitioners is made available across INTA’s work. The Cross Pollination Project Team, launched this year, is part of the In-House Practitioners Committee and is holding its first face-to-face meeting in Hong Kong this week.

Jomarie Fredericks of Rotary International, Chair of the Committee, says: “A number of Committees want or need in-house input on various issues, so this Project Team will ensure there is a resource already available when that is the case.”

Dolores A. Moro of Kimberly-Clark, one of two leaders of the 10-person team, says the Team is taking “baby steps.” She sees this week as “an opportunity to introduce ourselves and start participating in particular projects with various teams” and says the Project Team will also provide a vehicle for in-house practitioners to develop their roles within Committees and in INTA more generally, thereby enhancing the corporate member experience.

Her co-leader, Diana Ho of PING, adds: “We feel that we’re meeting a need that we noticed was there. Once Committee members get used to us being there, there may be other uses for this Project team too.” She says that the Team can play a unique role in helping Committees understand the challenges and issues facing in-house counsel, as they deal with “real-world” issues every day that require both legal and business advice, ranging from brand protection to enforcement, the internet and globalization. Committee Vice Chair Chris Turk, of The H. D. Lee Company, agrees: “Sometimes as legal practitioners in general we lose sight of what’s important. This Team allows us to provide a check and balance to practice in reality rather than a hypothetical perspective.”

INTA at present has 986 corporate members, about one-third of them outside of the United States. About 20% of the more than 3,000 Committee volunteers work in-house, so there is plenty of scope for cross-pollination. After all, as Moro says, INTA is a brand-owner association: “In-house practitioners definitely can bring a real-time perspective and help people understand the issues that are facing us.”

It’s early days for the Team, but already they have some clear aims. One is to add more expertise from outside the US, to reflect the global membership of INTA. Another is to seek out information from other Committees about how in-house practitioners can help them. “Our role will be defined where other people think we can bring value,” says Fredericks.

more from across site and SHARED ros bottom lb

More from across our site

Drew & Napier’s leadership appointments show one way full-service firms can back up claims about the strategic importance of IP
Strike-out application will hear claims that the copyright aspect of an IP infringement claim brought by a gambling and sports betting group should be dropped
Amongst a sea of mergers, Lathrop GPM and HG Law have set out plans to combine, positioning themselves to compete with both IP boutiques and full-service firms
Patrícia Paias explains why she loves the science and business behind an idea and why potential rights owners must avoid the ‘file and forget’ philosophy
Lawyers eagerly await news of what IP specialist Sir Colin Birss will bring to one of the England and Wales judiciary’s most important roles
María Aurora García of Berken IP explains how intellectual property rights holders can use customs monitoring and online enforcement tools to identify parallel imports and support compliance with consumer protection rules
The Jakarta-based firm says personal networks and a distinctive strategy can help it guide foreign clients through what can be a tricky IP landscape
Munich litigation boutique formed by former Taylor Wessing partners continues expansion as it seeks to cement its position in the UPC market
Yvonne Tang and Siau Wen Lim, the second and third IP specialists to sit on the firm’s management committee, say IP is ‘uniquely positioned’ to support cross-practice work
As competing firms come under common ownership, clients may care less about formal conflicts and more about how openly firms discuss them
Gift this article