This content is from: Features

Make pharma partnerships work in China

Most co-marketing and co-promotion deals in developed markets fail within five years. Richard Bird and Ma Ya explain how to structure deals that will succeed in China

To access our in-house intelligence please request a trial here.

Read this article – and more – for a one-week period.


Are you already an Managing IP subscriber? Login here

Instant access to all of our content. Membership Options | One Week Trial