Apple pays Proview $60 million for Chinese iPad trade mark

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Apple pays Proview $60 million for Chinese iPad trade mark

Apple and Proview are to settle their dispute over the iPad trade mark in China for $60 million

Proview had originally sought $1.2 billion from the Californian company.

The Guangdong High People’s Court in Shenzhen announced that the two sides reached an agreement last week and that the mark is in the process of being transferred.

A company named IP Application Development initially bought from Proview what it believed to be the global rights to the iPad mark in 2006. IP Application Development assigned the mark to Apple, but when Apple tried to record the transfer, the China Trademark Office refused, on the grounds that it belonged to Proview.

Officials in China have already said that the mark is owned by Proview.

IP attorneys have been paying close attention to the case, saying that it raised a number of legal issues, including trade mark transfer, ostensible agency and contract law in China.

In an article published in Managing IP, Zhu Zhigang and Paul Ranjard of Wan Hui Da in Beijing said that for an assignee to receive a trade mark legally, there must be: (1) the signing of a contract, and (2) the approval of the contract by the Trademark Office and the publication of the assignment with the issuance of a new trade mark certificate.

An attorney for Proview told the Press Association that the financially troubled company had been looking for a settlement of about $400 million, but it felt pressure from its creditors.

“Proview owes Chinese banks 400 million”, said one attorney who spoke anonymously. “That means the banks are only going to get a fraction of what they are due.”

“It could have been a lot worse (for Apple),” he added.



more from across site and SHARED ros bottom lb

More from across our site

Six hires across the IP spectrum reflect Orrick’s efforts to better serve tech clients across the IP lifecycle
David Stone, partner at White & Case, argues that the government’s planned reforms will modernise and futureproof UK design law, but leave two of the thorniest problems unresolved
Max Scott will join the firm’s IP transactions group in California, becoming the latest Weil IP partner to secure their future
Yonatan Drori, attorney at Drori-Stav IP in Israel, explains why foreign counsel must treat Israel’s patent disclosure requirements as an ongoing obligation, rather than a one-off formality
From Japan to Southeast Asia, domestic and regional firms picked up some of the biggest prizes, while key foreign players maintained momentum
Earlier this month, Managing IP had exclusively reported that the French arm of Taylor Wessing was minded to pull out of the deal
Our latest podcast examines how Weil’s IP practice evolved, where its practitioners could (and will) go next, and which firms and markets stand to benefit from the redistribution of talent
Former Latham partner Chris Henry and transactions lawyer Liza Cotter are heading to the firm as Weil’s IP practice starts to disperse
Rival IP teams return to court for a closely watched appeal over AI and copyright, but observers hoping for answers to some of the technology’s biggest legal questions may be left disappointed
Eight years after its launch, members of the Australian patent firm’s Singapore office explain its growth strategy over the past year
Gift this article