India: Toyota Jidosha Kabushiki Kaisha v Prius Auto Industries

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

India: Toyota Jidosha Kabushiki Kaisha v Prius Auto Industries

In this Supreme Court judgment, the appellant claimed that they were the proprietor of the well-known marks Toyota, Innova and Prius and that the respondents were selling auto-parts and accessories in India by using the appellant's registered marks especially the mark "PRIUS" on their products. The appellant had no registration of the mark 'PRIUS' in India, whereas the respondents had a registration for the same in India since 2001. The Appellant however claimed that their mark 'PRIUS' was registered in numerous other jurisdictions since 1990. The Division Bench of Delhi HC vide its order dated January 12 2017 held that even though 'PRIUS' was a well-known mark outside of India, the trans-border reputation of the said mark had to be proved in India. Since the Appellants could not furnish necessary evidence to prove that the mark 'PRIUS' was also well-known in India, the Court ruled in favour of the Respondents. Aggrieved by the said order, the Appellant had filed a special leave petition.

The Supreme Court vide its order dated December 14 2017 ruled in favour of the Respondents by stating that the Appellants had not supplied enough proof of its 'reputation' in the Indian market. The Court agreed with the ruling of the Division Bench and held that the mark "PRIUS" had not acquired the degree of goodwill, reputation or popularity in the Indian markets so as to vest in the appellant the necessary attributes of the right of a prior user so as to successfully maintain an action of passing off even against the registered owner/the respondents.

The Court further held that the evidences submitted by the appellant, i.e. advertisements in international magazines, availability of information on internet portals, would not be a safe basis to prove the existence of the necessary goodwill and reputation of a product in India at the relevant point of time (in the year 2001) due to the limited online exposure at that point of time.


R Parthasarathy


Lakshmi Kumaran & SridharanB6/10 Safdarjung EnclaveNew Delhi 110029, IndiaTel: +91 11 41299800Fax: +91 11 41299899vlakshmi@lakshmisri.comwww.lslaw.in

more from across site and SHARED ros bottom lb

More from across our site

News of Avanci hiring a senior vice president and the EPO teaming up with a French AI startup were also among the top talking points
Explosm, the independent Texas studio behind the hit webcomic Cyanide & Happiness, partnered with Temu’s IP protection team to combat counterfeiters infringing on its brand
The latest in a dispute over juicing machines, and a shakeup in judicial compositions were also among the top developments
Patent partner Robert Hollingshead explains why the firm remains committed to Japan despite several US firms exiting the Japanese and greater Asia market
Emma Green, partner at Bird & Bird, shares why the Iceland v Iceland dispute could prompt businesses and lawyers to think differently about brand enforcement
Attain IP, developed by two UK patent lawyers, will meet ‘forensic’ needs of patent attorneys by showing a verifiable reasoning chain, according to its co-founders
The High Court of Australia has allowed a fashion designer to retain her registered ‘Katie Perry’ trademark for clothing
Sim & San secured the win for Dr. Reddy’s, which will allow the pharma company to manufacture and export semaglutide, the active ingredient in Ozempic
Lucas Amodio joins our ‘Five minutes with’ series to discuss artificial intelligence systems and patent law
The Americas research cycle has commenced, so don't miss the opportunity to submit your work
Gift this article