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Sponsored post: June 11 New York event taps top creative minds to explore the secret to innovation

In a sponsored post, Michael MacKay, Vice President of Marketing Services, Bloomberg BNA, previews an upcoming conference on innovation strategy

In the chaos following the creation of the universe, the immense disruption created many stars. Similarly, the dramatic collision of big capital and new technology at the dawn of the Internet spurred lots of startups, and lots of innovation, writes thought leader and author Tony Davila in Harvard Business Review.

So how can companies capture that energy to spawn innovations of their own? Well, Davila writes, they need to create “startup ecosystems”. They need to create ways for employees with diverse backgrounds to interact, and very strategic opportunities for them to exchange ideas and inspiration.

In short: They need a plan to foster innovation.

Innovation strategy is the subject of an upcoming Bloomberg BNA New York conference,Owning the Future: Innovation Leadership.

The June 11 event will pull in some big names in innovation strategy, including Marshall Phelps, considered the father of modern corporate patent strategy, and known for increasing the value of IBM’s IP holdings from less than $21 million to over $2 billion inside of five years. He was also personally recruited out of retirement by Bill Gates to head Microsoft’s patent strategy division.

In addition, Phelps will be joined by Brian Hinman (top right), the chief innovation officer at Philips IP, and David Kappos (bottom right), former undersecretary of commerce and director of the USPTO until 2013 and current partner at Cravath, Swaine & Moore. These innovation experts will share insights from their experience as industry leaders and as one of the most sought-after private-practice attorneys in IP representation today.

Speakers at the New York conference will discuss the IP strategies they have utilised that have traditionally been successful, how innovation has changed and what is effective in the current global market. They will also share their insights on why innovation is becoming more and more difficult to achieve, and how attorneys and executives can adapt.

The conference takes place amid a larger legal and regulatory upheaval that is radically changing the relationships that IP holders have with their intellectual property. Emerging legal regimes are making it easier for new technology companies to carve out IP stakes in new technologies.

Like the young universe, the current legal landscape is shaping up as a perfect way to incubate innovation and create space for new IP to emerge.

The key is to have a strategy to generate your own stars.

Learn more about the conference on June 11 in Bloomberg Tower, 731 Lexington Avenue, from 6:00 pm-9:00 pm.

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