UK presses ahead with plain packaging

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

UK presses ahead with plain packaging

The UK government will propose legislation to introduce plain packaging for cigarettes within the next two months, meaning it would come into force next year

Public health minister Jane Ellison announced the move, which follows extensive consultation. It will be a free vote, meaning MPs can vote how they wish, irrespective of party lines, and the decision will apply in England, but not Wales, Scotland or Northern Ireland.

Evidence received suggested that plain packaging would improve public health and reduce the number of smokers.

But cigarette companies are likely to strongly oppose the plans, arguing that they damage their trade mark rights, and infringe Article 17 of the EU Charter of Fundamental Rights.

All of the major tobacco companies in the UK said they will challenge plain packaging, according to a report in the Financial Times (subscription required).

Australia is the only country to introduce plain packaging so far. Its law led to a challenge at the WTO.

For more details, see our tobacco trade marks topic page.

more from across site and SHARED ros bottom lb

More from across our site

The move marks the latest step in Temu’s push to protect brands’ intellectual property by collaborating with industry groups and enforcement agencies. Managing IP learns about a rapidly scaling strategy and two success stories
A counterfeiting crackdown targeting fake FIFA World Cup merchandise and new partner hires by CMS, HGF and Winston Strawn were also among the top talking points
Law firms need to accept the hard truth: talent migration isn't personal; it's business as usual
Judge Alan Albright is to leave his role at the Western District of Texas, and could return to private practice
Stobbs has successfully seen off a contempt of court application filed against the firm and two of its lawyers
After almost a quarter of a century, Marshall Gerstein has a new managing partner
Abbott winning another round against Sinocare and Menarini, and 'long arm' clarification on the UK's position within the UPC, were also among major developments
Maria Peyman, head of IP at Birketts, explains why the firm is adopting a ‘seamless approach’ for clients by integrating two of its practice areas
Matthew Swinn, who leads the firm’s IP practice, discusses why Mallesons is well-placed to remain a major IP force
Lawyers at A&O Shearman analyse developments regarding UPC’s long-arm jurisdiction, including its scope and jurisdictional limits
Gift this article