UK presses ahead with plain packaging

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

UK presses ahead with plain packaging

The UK government will propose legislation to introduce plain packaging for cigarettes within the next two months, meaning it would come into force next year

Public health minister Jane Ellison announced the move, which follows extensive consultation. It will be a free vote, meaning MPs can vote how they wish, irrespective of party lines, and the decision will apply in England, but not Wales, Scotland or Northern Ireland.

Evidence received suggested that plain packaging would improve public health and reduce the number of smokers.

But cigarette companies are likely to strongly oppose the plans, arguing that they damage their trade mark rights, and infringe Article 17 of the EU Charter of Fundamental Rights.

All of the major tobacco companies in the UK said they will challenge plain packaging, according to a report in the Financial Times (subscription required).

Australia is the only country to introduce plain packaging so far. Its law led to a challenge at the WTO.

For more details, see our tobacco trade marks topic page.

more from across site and SHARED ros bottom lb

More from across our site

VO, which has offices in the Netherlands, Belgium and Germany, is the second European IP firm to secure external backing this week
The Bardehle Pagenberg attorneys-at-law discuss the firm’s Managing IP EMEA Awards 2026 success, Unified Patent Court litigation strategy, and evolving European patent trends
A patent battle between two legal tech companies and a loss for Elon Musk’s xAI against OpenAI were also among the top talking points
With drug prices a hot topic in the US, courts are seemingly more reluctant to prevent the entry of generics to the market
Academic Eden Sarid joins us during Pride Month to discuss queer expression and IP law, Patagonia v Pattie Gonia, and how queer and AI-generated creations both pose novelty concerns
Patent attorney Michael Henson joins the firm to lead its freshly launched blockchain and digital assets practice
A dispute over mammogram technology, and a development in the case between GSK and Moderna were also among the top talking points in recent weeks
With rankings for Western Europe set to be published on June 25, we sat down with our research lead to find out what practitioners and law firms can expect
Peter O’Sullivan, a professional services executive, says he is looking forward to helping Pearce IP become the leading life sciences firm in Australia and New Zealand
Matteo Di Lernia, advocate at LCA Studio Legale, unpicks the CJEU’s ruling in M.M. Ristorazione v Villa Ramazzini, including its impact on litigation strategies
Gift this article