Trademark administrators discuss new resources, J Scott Evans’ bacon

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Trademark administrators discuss new resources, J Scott Evans’ bacon

TM Administrators

Trademark professionals will have access to new resources to help them keep up to date with the latest developments in law and practice, members of the Trademark Administrators Committee revealed during yesterday’s Trademark Administrators Brunch.

TM Administrators

Susan Brady Blasco announced that INTA has launched a new chapter for the Trademark Administration Handbook covering brand protection on the Internet. The chapter is the result of more than three years of work by chapter author Brian J. Winterfeldt as well as other contributors and members of the Committee.

Brady Blasco said that the Handbook has always been “an extremely valuable resource”, but noted that now that the Handbook is available online it is even more useful. One feature that she highlighted is that the Handbook now contains numerous links to other resources, including the OHIM and USPTO websites. This feature, she noted, will help trademark administrators access even more of the information they need in their day-to-day practice.

“This is not just meant for trademark administrators even though it is called the Trademark Administration Handbook,” Brady Blasco said. “It’s really meant for all legal practitioners.”

In addition to the Handbook, the Committee also announced that INTA will be hosting its first Trademark Administrators and Practitioners Meeting (TMAP) outside the U.S. in October. TMAP co-chair Diane Lau of the Committee announced that the Office for the Harmonization in the Internal Market (OHIM) has partnered with INTA to host the meeting in Alicante, Spain.

Lau pointed out that the three-day program will cover many timely issues, such as the most recent changes to the EU regulations and directives, and developments in Canadian trademark law. There will also be question and answer sessions with OHIM officials and examiners.

“To attend a meeting that is being held at OHIM and to be able to have conversations with the relevant officials, I think it really might just be a once in a lifetime opportunity,” Lau said.

Registration for the Trademark Administrators and Practitioners Meeting is now open at the Annual Meeting onsite registration desk as well as on the INTA website.

The backbone

In addition to launching these new programs, both INTA CEO Etienne Sanz de Acedo and INTA President J. Scott Evans took to the podium to thank trademark administrators for their hard work. In particular, Evans praised trademark administrators and paralegals as “the backbone of any trademark practice” and that the ones that he works with have proved to be invaluable colleagues.

“I just can’t tell you how often trademark administrators and paralegals have saved my bacon,” he explained. “Just this morning I was giving a presentation to outside counsel and I had to have my senior paralegal come up and save me, because I’m a lawyer who works for a technology company, I am not a technologist; and it was very clear as I was trying to transition from a video to a PowerPoint.”

“So we all really appreciate all the things that you do.”

more from across site and SHARED ros bottom lb

More from across our site

Gerben IP’s first woman partner, Sophie Edbrooke, explains how boutique life allowed her to broaden her expertise, take on leadership responsibilities and carve out a route to the top
INTA has a right to protect its Annual Meeting, but making it harder for others to hold similar events risks leaving delegates with a bigger travel bill
The firm says it hopes to capture patent litigation work in Texas by arming itself with experienced trial lawyers with venue expertise
Ken Iijima's arrival continues a trend of ex-Pizzeys practitioners joining RnB IP, whose co-founder says independent ownership and a lucrative compensation model have become attractive in a consolidating market
McDermott Will & Schulte lawyers explore why the UPC is seeing rapid adoption by medtech for fast-moving disputes, while pharma and biotech take a cautious, selective approach over revocation risks
IP firms may be growing more comfortable with external capital, but uncertainty over who could ultimately own the business is complicating the investment pitch
The former Western District of Texas judge addresses perceptions of his courtroom, reveals what comes next as he returns to practice at A&O Shearman and explains why marathon running is ‘cathartic’
International Anti-Counterfeiting Coalition says it has been blocked from hosting its annual event in the city, ending a long tradition of holding the gathering in the days leading up to INTA’s flagship event
The ITC is a powerful tool for litigators, practitioners say, as the threat of an exclusion order on a critical tech component could mean disrupting the entire data centre's operations
Anna Toh plans to expand Rajah & Tann’s soft IP capabilities, leveraging its Southeast Asia network to support clients on cross-border portfolio management and commercial strategy
Gift this article