Trademark administrators discuss new resources, J Scott Evans’ bacon

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Trademark administrators discuss new resources, J Scott Evans’ bacon

TM Administrators

Trademark professionals will have access to new resources to help them keep up to date with the latest developments in law and practice, members of the Trademark Administrators Committee revealed during yesterday’s Trademark Administrators Brunch.

TM Administrators

Susan Brady Blasco announced that INTA has launched a new chapter for the Trademark Administration Handbook covering brand protection on the Internet. The chapter is the result of more than three years of work by chapter author Brian J. Winterfeldt as well as other contributors and members of the Committee.

Brady Blasco said that the Handbook has always been “an extremely valuable resource”, but noted that now that the Handbook is available online it is even more useful. One feature that she highlighted is that the Handbook now contains numerous links to other resources, including the OHIM and USPTO websites. This feature, she noted, will help trademark administrators access even more of the information they need in their day-to-day practice.

“This is not just meant for trademark administrators even though it is called the Trademark Administration Handbook,” Brady Blasco said. “It’s really meant for all legal practitioners.”

In addition to the Handbook, the Committee also announced that INTA will be hosting its first Trademark Administrators and Practitioners Meeting (TMAP) outside the U.S. in October. TMAP co-chair Diane Lau of the Committee announced that the Office for the Harmonization in the Internal Market (OHIM) has partnered with INTA to host the meeting in Alicante, Spain.

Lau pointed out that the three-day program will cover many timely issues, such as the most recent changes to the EU regulations and directives, and developments in Canadian trademark law. There will also be question and answer sessions with OHIM officials and examiners.

“To attend a meeting that is being held at OHIM and to be able to have conversations with the relevant officials, I think it really might just be a once in a lifetime opportunity,” Lau said.

Registration for the Trademark Administrators and Practitioners Meeting is now open at the Annual Meeting onsite registration desk as well as on the INTA website.

The backbone

In addition to launching these new programs, both INTA CEO Etienne Sanz de Acedo and INTA President J. Scott Evans took to the podium to thank trademark administrators for their hard work. In particular, Evans praised trademark administrators and paralegals as “the backbone of any trademark practice” and that the ones that he works with have proved to be invaluable colleagues.

“I just can’t tell you how often trademark administrators and paralegals have saved my bacon,” he explained. “Just this morning I was giving a presentation to outside counsel and I had to have my senior paralegal come up and save me, because I’m a lawyer who works for a technology company, I am not a technologist; and it was very clear as I was trying to transition from a video to a PowerPoint.”

“So we all really appreciate all the things that you do.”

more from across site and SHARED ros bottom lb

More from across our site

Attorneys at Gibson Dunn share why plaintiffs’ growing reliance on DMCA anti-circumvention claims in AI scraping cases exposes a critical vulnerability
Tom Carver, who spent the last 18 months sailing the Mediterranean, tells Managing IP why he’s ready to return to land
US law firms highlight litigation profitability and client demand as driving forces behind a boom in lateral hires in the life sciences sector
The move marks the latest step in Temu’s push to protect brands’ intellectual property by collaborating with industry groups and enforcement agencies. Managing IP learns about a rapidly scaling strategy and two success stories
A counterfeiting crackdown targeting fake FIFA World Cup merchandise and new partner hires by CMS, HGF and Winston Strawn were also among the top talking points
Law firms need to accept the hard truth: talent migration isn't personal; it's business as usual
Judge Alan Albright is to leave his role at the Western District of Texas, and could return to private practice
Stobbs has successfully seen off a contempt of court application filed against the firm and two of its lawyers
After almost a quarter of a century, Marshall Gerstein has a new managing partner
Abbott winning another round against Sinocare and Menarini, and 'long arm' clarification on the UK's position within the UPC, were also among major developments
Gift this article