This content is from: Trademarks

Advertising in an immersive world: what are the IP issues?

Yohan Liyanage and Tracy Lu of Linklaters consider the IP issues that businesses could face in the EU when advertising or selling products using “extended reality” technologies

Get Free Access to read more …

To read the full article, activate your free trial.

Get Free Access
  • Unlimited articles for one week
  • No commitments; no payment details required
  • Featuring IP strategy, copyright, patents, trademark and more!

Are you a Managing IP subscriber? Simply login here.