The IP Lounge: INTA CEO on IP ‘positivity’ and London 2026

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

The IP Lounge: INTA CEO on IP ‘positivity’ and London 2026

MIP Podcast newsletter header banner sample-2000.jpg

Etienne Sanz de Acedo discusses the association’s three-year plan, what he is looking forward to in San Diego, and why London came calling for 2026

In this episode, Managing IP editor Max Walters is joined by Etienne Sanz de Acedo, CEO of INTA.

The INTA chief discusses the association’s newly released strategic plan, unveiled during today’s ceremony at the Annual Meeting in San Diego.

We discuss how organisations like INTA should represent trademark professionals as well as other IP practitioners, whether there is still work needed to build a positive perception of IP, and how to attract the next generation of professionals.

In light of recent attacks on diversity and inclusion, we also tackle the importance of promoting inclusive workplaces, particularly in the legal profession.

Lastly, we preview this year’s annual meeting and look ahead to London 2026 – in what will be the association’s first visit to the UK capital.

more from across site and SHARED ros bottom lb

More from across our site

A ruling on confidentiality by the the England and Wales Court of Appeal and an intervention from the US government in the InterDigital v Disney litigation were also among top talking points
Moore & Van Allen hires former Teva counsel Larry Rickles to help expand the firm’s life sciences capabilities
Canadian law firms should avoid ‘tunnel vision’ as exclusive survey reveals client dissatisfaction with risk management advice and value-added services
In major recent developments, the CoA ruled on director liability for patent infringement, and Nokia targeted Paramount at the UPC and in Germany
Niri Shan, the newly appointed head of IP for UK, Ireland and the Middle East, explains why the firm’s international setup has brought UPC success, and addresses German partner departures
Vlad Stanese joins our ‘Five minutes with’ series to discuss potentially precedent-setting trademark and copyright cases and his love for aviation
Heath Hoglund, president of Via LA, discusses how it sets royalty rates and its plans to build on growth in China
Stobbs stands accused of interfering with the administration of justice after Brandsmiths’ client was subjected to an interim injunction for unjustified threats
The firm, known for its prosecution expertise, discusses its plans following the appointment of a UK-based patent litigation head and two new partners
Ed White at Clarivate provides an exclusive insight into the innovation power clusters reshaping Europe and the Middle East’s IP landscape, and why quality is the new currency of invention
Gift this article