The IP Lounge: INTA CEO on IP ‘positivity’ and London 2026

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

The IP Lounge: INTA CEO on IP ‘positivity’ and London 2026

MIP Podcast newsletter header banner sample-2000.jpg

Etienne Sanz de Acedo discusses the association’s three-year plan, what he is looking forward to in San Diego, and why London came calling for 2026

In this episode, Managing IP editor Max Walters is joined by Etienne Sanz de Acedo, CEO of INTA.

The INTA chief discusses the association’s newly released strategic plan, unveiled during today’s ceremony at the Annual Meeting in San Diego.

We discuss how organisations like INTA should represent trademark professionals as well as other IP practitioners, whether there is still work needed to build a positive perception of IP, and how to attract the next generation of professionals.

In light of recent attacks on diversity and inclusion, we also tackle the importance of promoting inclusive workplaces, particularly in the legal profession.

Lastly, we preview this year’s annual meeting and look ahead to London 2026 – in what will be the association’s first visit to the UK capital.

more from across site and SHARED ros bottom lb

More from across our site

Leaders at US law firms explain what attorneys can learn from AI cases involving Meta and Anthropic, and why the outcomes could guide litigation strategies
Attorneys reveal the trademark and copyright trends they’ve noticed within the first half of 2025
Senior leaders at TE Connectivity and Clarivate explain how they see the future of innovation
A new action filed by Nokia against Asus and a landmark ruling on counterfeits by South Africa’s Supreme Court were also among the top talking points
Counsel explain how they’re navigating patent prosecution matters and highlight key takeaways from Federal Circuit cases
A partner who joined Fenwick alongside two others explains what drew her to the firm and her hopes for growth in Boston
The England and Wales High Court has granted Kirkland & Ellis client Samsung interim declaratory relief in its ongoing FRAND dispute with ZTE
A UDRP decision that found in favour of a small business in a domain name dispute could encourage more businesses to take a stand in ‘David v Goliath’ cases
In Iconix v Dream Pairs, the Supreme Court said the Court of Appeal was wrong to interfere with an earlier ruling, prompting questions about the appeal court’s remit
Chris Moore at HGF reflects on the ‘spirit of collegiality’ that led to an important ruling in G1/24, a case concerning how European patent claims should be interpreted
Gift this article