As new marketplaces continue to emerge and an increasing number of third-party sellers flood the market with counterfeit goods, the issue of protecting your brand has become more challenging and critical than ever before. Companies often proactively register their intellectual property as a defensive measure, but effective enforcement in the global market demands more than just legal protection.
This webinar will delve into practical use cases presented by industry experts, highlighting specific challenges encountered by real-life brands and the strategies they employed to combat the ‘whack-a-mole’ effect.
The following areas will be covered by Daniel Shapiro and Jana Miles Paskova, respectively Red Points’ senior vice president of brand relationships and strategic partnerships, and senior enterprise customer success manager:
Case studies from well-known brands dealing with large issues concerning counterfeiting and impersonation;
Learning how companies navigate the complexities of protecting their intellectual property in a global marketplace;
Discovering how AI is revolutionising brand protection, boosting online enforcement and offline litigation, and making strategies more effective and expansive; and
How to develop practical strategies and innovative approaches that you can apply to safeguard your brand.
Do not miss out on this opportunity to transform your brand protection efforts into a robust and proactive strategy. Register now to secure your place!
