New Mexican trademark landscape as partial non-use cancellation actions considered

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

New Mexican trademark landscape as partial non-use cancellation actions considered

Sponsored by

olivares-400px.jpg
law-law-8429916.jpg

Three years after a new industrial property law took effect, the time has come for an important action to become available regarding contested trademark registrations. Emmanuel Chávez of OLIVARES heralds a ‘positive’ development

The Mexican Federal Law for the Protection of Industrial Property (the New IP Law) entered into force on November 5 2020, in response to the entering into force of the United States–Mexico–Canada Agreement.

The New IP Law introduced partial non-use cancellation actions, which may only be initiated against registrations that were applied for, and granted, under the New IP Law.

To initiate these actions, it is necessary that a term of three years has passed since the date of registration. Thus, as it has been three years since the entering into force of the New IP Law, the first partial non-use cancellation actions are to be initiated and decided soon.

Commentary on Mexico’s new system on trademark use

These new actions will have a positive impact on the legal system in Mexico, eliminating trademarks covering the ‘heading class’, or general headings, but allowing new trademarks for organisations in specific sectors that are interested in using their trademark effectively, which will provide incentives for further creativity.

It will be interesting to see how the Mexican Institute of Industrial Property (IMPI) will analyse the evidence to determine if a trademark has been used for a product or service.

It will take some time to establish a criterion for these kinds of actions, since there will be decisions from IMPI, the Federal Court for Administrative Affairs, Federal Circuit Courts, and even the Supreme Court of Justice.

more from across site and SHARED ros bottom lb

More from across our site

A future opt-out has not been ruled out, but practitioners warn that the UK could fall behind in the AI race
US patent lawyers say they are increasingly advising clients on China strategies as corporations seek to gain leverage in enforcement, licensing, and supply chain management
Mike Rueckheim reunites with 12 of his former Winston & Strawn colleagues as King & Spalding continues aggressive hiring streak
As global commerce continues to expand through e-commerce platforms and digital marketplaces, protecting brands has become a growing challenge for organisations worldwide. Counterfeiting, intellectual property infringement, and online brand abuse are increasing across industries, making brand protection strategies a critical priority for businesses.
Henrik Holzapfel and Chuck Larsen of McDermott Will & Schulte explain why a Court of Appeal ruling could promote access to justice and present a growth opportunity for litigation finance
A co-partner in charge says the UK prosecution teams are a ‘vital’ part of the firm’s offering, while praising a key injunction win
A team from White & Case has checked in on behalf of Premier Inn Hotels in a UK trademark and passing off case against a cookie brand
Litigation team says pre-trial work and a Section 101 defence helped significantly limit damages payable by ride-sharing firm Lyft in patent case
News of Avanci hiring a senior vice president and the EPO teaming up with a French AI startup were also among the top talking points
Explosm, the independent Texas studio behind the hit webcomic Cyanide & Happiness, partnered with Temu’s IP protection team to combat counterfeiters infringing on its brand
Gift this article